How Tapping Tags works

Every Tapping Tags product does the same one job: it opens a web address on a phone, either with an NFC tap or a printed QR code. That address is the review page you configured for the product. Nothing about the card decides what the customer does next.

What the customer sees

The customer holds their phone near the marked tap area, or opens the camera and points it at the printed QR code. The phone shows a link or a notification for the configured page. If they choose to open it, their phone's browser loads that page directly.

• A tap works on a compatible phone with NFC turned on, with no app to install.
• A scan works on any phone camera that can read a QR code, which covers current iPhone and Android cameras without a separate app.
• From there, the customer decides whether to open the page, whether to sign in if the destination asks for it, whether to write anything, and what rating to give. Tapping Tags has no part in that decision.

What the business sees

The business places a pre-configured card, tag, or stand where a customer will naturally have it in hand or in view, typically at the point where a purchase or a visit is finishing. There is no separate device to set up and no software the business has to run.

What the product does not do

Being accurate about the limits matters as much as explaining the feature. A Tapping Tags product:

• Does not write, submit, or edit a review on the customer's behalf.
• Does not choose which customers get asked. Every business that uses the product responsibly asks each eligible customer the same way, rather than offering the card only to customers who seemed happy.
• Cannot guarantee that a customer leaves a review, or what rating they choose. The customer always chooses whether to write anything and what rating to give.
• Does not guarantee search rankings, traffic, or sales. It shortens the distance between a finished visit and a review page; the rest depends on the business's service and the customer's own experience.

The tap, step by step

1. The customer's phone is unlocked, with NFC turned on if their phone requires that.
2. They hold the back of the phone near the marked area on the card, tag, or stand for a moment.
3. The phone shows a notification or banner for the configured page.
4. Tapping the notification opens the page in the phone's browser.

The scan, step by step

1. The customer opens their phone's camera app.
2. They point it at the printed QR code until the phone recognizes it.
3. A link banner appears; tapping it opens the configured page.

The QR code is printed on every Tapping Tags product for exactly this reason: on a phone that cannot tap, or with NFC turned off, the scan still gets the customer to the same page.

Read next

• Setup: from unboxing to first tap - what to check before you put a card out.
• How NFC cards simplify the review process
• How to use NFC cards for instant customer reviews

Ready to put this to work? See the Google Review NFC and QR Code Card. Or compare all three formats to find the one that fits your counter, wall, or table.